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About Kishanu Karmakar

He is the CEO of Social Astrologer, SNK Social Fame, SNK Creation Media. The Hindustan Times Featured him a top digital entrepreneur in India 2021. Mid Day says Kishanu Karmakar is one of the award-winning top 10 digital marketer and social media expert in India.

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How to Completely Optimize Your Facebook Page | 6 Facebook Page Optimization Tips


What is Facebook Page Optimization


You can register any type of business on Facebook and reach millions of customers. And for this nothing can be better than a Facebook page. But just by creating a Facebook page, you cannot increase sales for your business, unless the Facebook page is optimized.





There are many benefits to optimizing a Facebook page, and one of the biggest benefits is getting more and more leads. In this article, you will be able to know how with the help of these easy 6 tips, you can optimize your business Facebook page in a few days.


Often we just create a Facebook page and start paid advertising on it, but are unable to generate good leads. The first reason for this is that you did not optimize the Facebook page. Without optimizing, many of us go to a Facebook marketing company, and with their help, they complete the work.



How To Optimize Your Facebook Page – Best SEO Tips


Like other social media, you will be able to do SEO by adopting your Facebook page optimization method if you follow these 6 tips. As there are many ways to get more organic traffic on a Facebook page, but among all these, Facebook optimization proves to be the most effective and useful. Let's know what are the 6 ways to optimize the Facebook page.






6 Facebook Page Optimization Tips You Should Follow



1) Choose The Best Template


If you are creating a Facebook page, and at the same time want to optimize it quickly. You can give a better look to the Facebook page by selecting a template related to your business. On the Facebook page, you can choose from a variety of templates. Select your favorite template, and fill in all the details immediately.




2) Complete Page Information


Start by entering all the information about your business on the Facebook page, or make sure all the details are correct. You can call this the first step of Facebook page optimization. Whenever a visitor comes to your Facebook page, the first thing they see is the profile picture as well as other company information, which helps in building trust.


In this, you can add the company website, phone number, email id, bio, profile picture, cover photo, or other social media links.



3) Choose The Page "Username"


As you know, for all social media, you have to have a unique username, which is the identity of your business. A custom username is also required for the Facebook page. Your page will be easily found by others, and they can easily share it with them. Having an accurate username allows you to quickly optimize the page and increase its ranking.


As an example, the custom URL of our Facebook page is "https://www.facebook.com/socialastrologer" with the username "socialastrologer".





4) Select "Call-To-Action" Button


Your Facebook page should be designed to generate leads and to make it easier for customers to contact you. This requires selecting a call-to-action button on the Facebook page. In this, you choose CTA keeping in mind your business. Facebook Pages have several CTA options, including Book services, Get in touch, Learn more, etc...



5) Add Tabs To Promote


To optimize the Facebook page, the product and offer must be visible first, so that the eyes of the audience remain on them. For this, there is an option of tabs on the Facebook page, with the help of which you can promote your business by adding different tabs. Out of which you can add the most popular tabs, such as Services, Events, Offers, and Products.



6) Leave A Review


The most important aspect of any online business is its review or feedback. Or for that matter, the Facebook page gives you the option to leave reviews so that customers can read them and make an informed decision. Reviews are at the top of all Facebook page optimization methods.




Facebook Page Optimization Checklist

Facebook page optimization refers to the process of improving the visibility and effectiveness of a Facebook business page. This can involve a range of strategies and techniques, such as:


  • Creating a complete and engaging profile: This includes adding a profile picture, cover photo, and relevant information about the business.


  • Using keywords and hashtags: Including relevant keywords and hashtags in the page's bio, posts, and descriptions can help improve visibility in search results and attract the right audience.


  • Posting engaging content: Sharing high-quality, relevant, and engaging content regularly can help increase engagement and reach on the page.


  • Using Facebook Insights: Facebook Insights provides valuable data about audience demographics, engagement, and reach, which can be used to optimize content and strategy.


  • Promoting the page: Paid promotion, such as Facebook ads or boosting posts, can help increase visibility and engagement with the page.




By optimizing a Facebook page, businesses can increase their online presence, build their brand, and connect with their target audience more effectively.

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